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Cat.sus：一個台灣永續時尚內衣品牌的誕生

為了解決uniqlo瑜珈褲的問題，作者陳玉明 這樣論述：

AbstractCat.sus: My sustainable lingerie brand in TaiwanByCathy, Chan Yuk MingThe environmental and social issues caused by the fashion industry have developed wide attention. The situation becomes worse with the aid of fast fashion. In recent years, well-known fashion brands join the call for “sus

tainable and ethical brand”. In the report of “The State of Fashion 2021” from McKinsey & Company, it emphasizes the importance of sustainability through the value chain. Consumers value fashion brands that respect their workers and the environment.In Taiwan, local sustainable fashion brands are ris

ing, but there are lacking sustainable lingerie brands. To fill in this emerging need from Taiwanese customers, Cathy’s Sustainable Undergarment Solutions (Cat.sus), the first sustainable and ethical lingerie brand that offer ranges of underwear made of deadstock materials, is ready to enter the Tai

wan market. Extra miles are designed by the brand to further reduce textile wastage, carbon emission, and carbon footprints. Cat.sus also accentuates social responsibility. Local job opportunities are prioritized to necessary people, more-than-fair employee welfare is offered and the cooperation wit

h a local non-profit organization to manage old underwear donation, all help the brand realize the ethical impact.