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Patternmaking for Womenswear. Vol. 2: Constructing Base Patterns, Dresses

為了解決dior的問題，作者 這樣論述：

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed manner, and covers the information necessary for creating different bodices, sleeves and collars.This book contains the perfect method for creat

ing bodices, sleeves and collars as a base pattern for different styles and designs, explained in a simple, clear, precise, highly detailed manner. It covers the information necessary for drafting flat patterns for just about every style there is, and can easily be adapted to all skill levels. Flat-

pattern drafting is the process of creating volume from a 2-D surface by outlining a pattern on paper, using specific body measurements to which ease is added according to the desired look of the garment. Developed by fashion designer and teacher Dominique Pellen after countless years of experience

in the studio and in the classroom, the method for the creation and adaptation of flat patterns contained herein is suitable for a vast audience, including professionals, students and simply anyone who loves to sew. The book has already been used at professional schools and institutes, where Pellen’

s method has proven to be reliable and foolproof. This expanded and updated volume on bodices, sleeves and collars is the second in a series of guides that will explore the exciting world of garment-making, a gateway that is designed to help clothiers understand and design patterns on their own. P

assionate about the arts, Dominique Pellen began his career with studies in drawing and painting, focusing his artistic career on fashion illustration, design and patternmaking. He has alternated collaborations with different international couturiers and brands with consulting, teaching and lectures

on styling, design and patternmaking at one of the world’s most respected fashion institutions, the exclusive Chambre Syndicale de la Couture Parisienne (the Haute Couture Trade Association of Paris, France, whose members include most emblematic brands, such as Dior, Lanvin, Balmain, Mandel and Ann

e Valérie Hash), known today as the Institut Français de la Mode.

dior進入發燒排行的影片

多重感官知覺與顧客承諾關係的探索性研究

為了解決dior的問題，作者安佐斯 這樣論述：

目的 - 探討顧客的感官體驗和承諾之間的交互作用，可能是獲得對品牌或產品忠誠顧客的關鍵。近來，仍然缺乏將顧客感官體驗與其承諾之間的關係。本研究旨在了解不同感官知覺（視覺、聽覺、觸覺、嗅覺和味覺）與不同顧客承諾類型之間的關係。方法 – 本研究的研究對象是來自菲律賓的 221 人，並以星巴克場譽為研究範圍，接受受試的參與者皆曾訪問過星巴克咖啡店；使用網路問卷來評估他們對星巴克咖啡店的感官知覺和顧客承諾。 回收資料則採用PLS-SEM 統計方法驗證構面之間的關係。結果 - 結果顯示，感官知覺對顧客承諾有不同程度的顯著影響。除視覺外的所有五種感官都對不同類型的顧客承諾產生影響。聽覺、嗅覺和味覺對情感

承諾有顯著影響，而只有聽覺和觸覺對持續承諾有顯著影響。此外，聽覺和味覺是規範承諾的先決條件應用 – 咖啡店行銷人員和管理者可了解到那些感官是有助於提升情感承諾、持續承諾與規範承諾。特別是聽覺，是實現三種顧客承諾有著最重要的作用。原創性/價值 – 本研究對感官知覺與顧客承諾的相關性進行了初探性研究。提供了一個有助於感官行銷和保持顧客忠誠度的結構關係。關鍵詞：感官知覺，顧客承諾，PLS-SEM

Miss Dior: A Story of Courage and Couture

為了解決dior的問題，作者Picardie, Justine 這樣論述：

Justine Picardie is the author of six books, including her critically acclaimed memoir, If the Spirit Moves You: Life and Love After Death, and the international bestseller Coco Chanel: The Legend and the Life. She is a contributing editor to Harper’s Bazaar UK, having previously been its editor-in-

chief. She was formerly an investigative journalist for The Sunday Times, a columnist for The Telegraph, editor of the Observer Magazine, and features director of Vogue.

運用方法目的鏈建構炒賣球鞋價值階層以分析對購買意願之影響

為了解決dior的問題，作者陳建皓 這樣論述：

在體驗收藏價值重於消費價值之新型態消費驅動下，催生炒賣球鞋的風潮，使球鞋不再只具功能的價值，而是具有體驗投資價值，透過炒賣獲取高額利潤，進而球鞋轉變成許多人的投資標的。研究將以炒賣球鞋為主軸，運用方法目的鏈探討消費者對炒賣球鞋之價值認知，建構價值層級知覺圖。運用其知覺層級進行分析並探討與購買意願之間的效果，並探討品牌偏好與產品知識是否對於炒賣球鞋知覺價值對購買意願間產生干擾效果。本研究以方法目的鏈，硬式階梯法進行分析，有效問卷共60份，炒賣球鞋消費者知覺層級要素共24項，核心知覺價值為美好回憶、自我滿足、財富成就等，其中自我滿足價值為研究中連結最多次，表示消費體驗價值之重視度。炒賣球鞋知覺層

級對購買意願之影響，本研究採用量化分析，並以便利抽樣進行問卷調查，有效問卷共400份，運用敘述性統計、相關分析、迴歸分析及階層迴歸分析檢定樣本。研究結果發現：（1）炒賣球鞋知覺價值對購買意願具有正向顯著影響達部分成立；（2）炒賣球鞋知覺屬性層級對購買意願具有正向顯著影響達成立；（3）炒賣球鞋知覺結果層級對購買意願具有正向顯著影響達成立；（4）炒賣球鞋知覺價值層級對購買意願具有正向顯著影響達不成立；（5）炒賣球鞋消費者品牌偏好在炒賣球鞋知覺價值對購買意願之影響具干擾效果，呈部分干擾效果；（6）炒賣球鞋消費者產品知識在炒賣球鞋知覺價值對購買意願之影響具干擾效果，呈部分干擾效果。並根據分析結果提出對

未來炒賣球鞋再售業者之4P行銷建議。