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DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

為了解決Marketing Full Time的問題，作者Shortridge, Dan 這樣論述：

Getting good PR is easier--and cheaper--than you think!If you want to get media attention, you don’t need to spend a dime--and you definitely don’t have to pay someone to do the work for you. Here’s how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a

roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don’t have a communications and marketing staff, if you’re just getting started in your PR career, or if you’ve just been told to ＂get us on the news,＂ this is the book to read. Full of ha

nds-on advice scaled to the local level, it draws on the author’s more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.＂Getting your news out there isn’t about

making friends with reporters or having a giant list of contacts--it’s about having a good story and telling it in the most effective way possible,＂ says Shortridge, who’s helped advise nonprofits, small businesses, and government agencies. ＂You don’t need a lot of money--or any money--and you can

do it all yourself with some simple tools and by following these techniques.＂Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You’ll learn about how to research targeted media outlets, pick the best time for reac

hing out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word.With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to: Pitch a story and

stick the landing for successAdapt one of 14 specific story angles perfect for local organizationsMake those first connections with local reportersUse bridging statements to handle a tough questionWrite well and clearly using seven simple stepsAvoid saying ＂no comment＂ even when you don’t want to c

ommentAttract and take care of elected officials and other VIPsDefine, research, and reach your audienceBe consistent with your media outreachBuild a crisis communications plan that will let you sleep at nightOne key chapter focuses on repurposing materials for the media into content for annual repo

rts, social media, website copy, and newsletters--showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams.As a bonus, it features a toolkit

with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

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臺灣消費者評估9種冷泡紅茶感官接受性與品飲過程感受變化之研究

為了解決Marketing Full Time的問題，作者邱思綺 這樣論述：

食品感官品評是以人類的感官系統作為工具，並用科學客觀的方式來探討感官感受與食品之間的交互作用，同時結合生理、心理與統計學的科學研究方法。動態感官品評技術有別於以往常見的靜態感官品評技術，可以知曉品評員品評樣品時，樣品在口中隨著時間之感受變化，相較於靜態感官品評，同一種樣品在動態感官品評時能蒐集到更多複雜的感官特性結果。茶是現今世界上消費最廣泛且受歡迎的三大主要飲料之一，其中，紅茶為大多數人能接受之類型。現今尚無針對紅茶之動態感官品評研究，因此本研究利用9分快感測試 (9-Point hedonic test)、選擇適合項目法(Check-All-That-Apply Method; CATA

法)、時序感覺支配法(Temporal Dominance of Sensations; TDS)、時序選擇適合項目法(Temporal Check-All-That-Apply; TCATA)評估9種臺灣冷泡紅茶（臺灣山茶、紅玉、蜜紅玉、青心烏龍、蜜青心烏龍、台茶12號、武夷、肉桂及鳳凰品種），以瞭解臺灣消費者接受性與感官特性及飲用後在口中之感受變化。冷泡茶樣品是以茶葉比水1:100的比例，用常溫水浸泡1小時後，放入5℃冷藏6小時製成。選擇適合項目法試驗招募87名消費者品評員，時序感覺支配法試驗招募108名消費者品評員，時序選擇適合項目法試驗招募95名消費者品評員。在評估試驗後進行統計分析，

包含變異數分析、考克蘭Q檢定、對應分析、集群分析、時序感覺支配法曲線、顯著感官特性之帶狀圖、時序選擇適合項目法曲線、時序選擇適合項目法差異曲線及軌跡圖。消費者接受性測試結果顯示，9種冷泡紅茶之接受性大多高於「沒有喜歡或不喜歡」的程度。選擇適合項目法(CATA法)研究結果顯示，在所有樣品感官特性中，消費者明顯感受到澄清明亮且具有光澤的外觀，而口感方面擁有明顯的回甘感及留香感。時序感覺支配法(TDS)研究結果顯示消費者對於臺灣山茶之品飲感受具有明顯的花香味及蜜香味。紅玉、蜜紅玉及台茶12號的感受較相似可視為同一群，澀感為此群主要被支配的感受。青心烏龍、蜜青心烏龍及武夷品種為同一群，草本味為其主要被

支配的感受。肉桂具有較豐富的感官特性。鳳凰品種在後期才出現澀感、回甘感及留香感之感受。時序選擇適合項目法(TCATA)研究結果顯示消費者在9種紅茶中感受到的主要特徵為澀感、草本味、留香感及回甘感，其次為花香味及清涼感。消費者認為花香味為飲用臺灣山茶時最主要特徵；紅玉、蜜紅玉及鳳凰品種則有明顯澀感；青心烏龍、蜜青心烏龍、台茶12號、武夷及肉桂品種則有明顯草本味。測試結束時，幾乎所有樣品都有感受到明顯回甘感及留香感。本研究以CATA法、TDS及TCATA來分析探討消費者對9種冷泡紅茶之感官感受及樣品在口中的感受變化，研究所建立之科學化且客觀的結果，可以幫助茶文化未來的行銷及推廣。

Hello, Opportunity: The Story of Our Friend on Mars

為了解決Marketing Full Time的問題，作者McDaniel, Shaelyn 這樣論述：

Shaelyn McDaniel grew up in South Florida before moving to New York for a digital marketing career with kids books. In college, she majored in English. As a kid she assumed humans had already been to Mars, and as an adult she remains incensed that we haven’t (yet). This is her debut picture book. Co

rnelia Li loves the challenge of making factual but emotional art for scientific topics. For this book, she was inspired by mid-century art and printmaking to match the focus on space and technology. She studied illustration at OCAD University. She now lives in Toronto, Canada, where she works as a

full-time illustrator. She has illustrated several children’s books, including the Glow in the Dark series (Wide Eyed) and The Trouble with Time Travel (Owlkids).

利用模糊層級分析法 探討半導體產業品牌影響因素之分析

為了解決Marketing Full Time的問題，作者范志旻 這樣論述：

隨著時間的流逝，半導體創新正在發生變化，可以適用於不同的創新業務，半導體業務的發展至關重要，因而開闢了許多新的職位。半導體業務是一個融合了不同創新能力並協調上游，中途和下游提供商的專業能力的行業，並且通常具有較高的進入壁壘 。廠家已投入花費很多精力與成本進入這個行業，期盼永續經營與回饋利害關係人。本研究第一步採用PEST, 五力 & SWOT分析，在美國，日本和臺灣，這些是國際半導體供應商鏈中的關鍵成員。經過最新半導體有關文獻的討論和分析，發現現有廠商已經建立了行業品牌，並獲得了用戶的信任。因此，品牌研究在這個行業是大家一直在探索的領域。考慮到寫作對話和大師談話，本研究使用分析層次結構(A

HP)研究技術對品牌的關鍵指針在半導體品牌的關鍵部件上進行重要性的排序，然後利用模糊層次分析法(FAHP)來分析這些標記之間的聯繫。經調查，有11項顯著結果可供參考，關鍵是要在半導體品牌建設上取得優異的成績，“客戶價值”和“品牌資產”都必須達到一定的水平。本研究發現，半導體品牌策略應以“客戶價值”為核心，解決客戶問題，創造卓越價值，並隨著技術的進步不斷投入新產品的研發，以奠定半導體品牌長期成功的基礎。