5 elements of advert的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列評價、門市、特惠價和推薦等優惠

俄羅斯社交媒體影響者對客戶行為的影響

為了解決5 elements of advert的問題，作者葉亞登 這樣論述：

在今天的市場上，儘管競爭激烈，俄羅斯商業商店仍在繼續增長。說服影響者尋找替代工作以創辦新公司的原因尚未完全調查。在營銷組合和假設方面，本研究著眼於選擇影響者產品或服務的重要決策要素。驗證性因素分析（CFA）和結構方程模型也被用來確認本研究的信度和效度。根據調查結果，HI、H2、H3、H4、H5、H6、H7 和 H8 得到顯著支持（影響者形像對服務質量和品牌聲譽有影響，品牌聲譽對客戶承諾有影響，服務質量對服務質量有影響）對感知價值的影響，感知價值對品牌聲譽和客戶滿意度的影響，感知價值對品牌聲譽和客戶滿意度的影響，客戶滿意度對客戶承諾的影響，客戶承諾對客戶忠誠度的影響）在本研究中.這對於希望在新

市場開展新業務的影響者來說將非常有利。

在 B2B 食品與飲料產業探討感性廣告訴求：奧德瑞三國電子廣告的比較分析

為了解決5 elements of advert的問題，作者古宜惠 這樣論述：

Since advertising research has not kept up with the pace of the growth and investment in B2B advertising, this thesis aims to fill the evolved knowledge gap that has opened up more and more in the recent years. As for the first part of this master thesis, an extensive literature review is conducted

in order to advance the academic knowledge on B2B advertising. The covered topics are business- to-business advertising in general with a big focus on advertising appeals, especially rational and emotional appeals. Additionally, the influence of emotions on decision making is analyzed by reviewing

existing academic studies on this topic. Subsequently, the predefined research questions are observed in the framework of a qualitative study. In the context of a content analysis, 150 e- paper advertisements are analyzed on their advertising appeals. Finally, this academic work provides marketing m

anager and advertising practitioners with guidance on the topic of emotional advertising and concludes with an agenda for further academical research.At this point it is important to point that this study does neither measure the effectiveness of advertising appeals, nor the relationship or the atti

tude of customers towards the advertised brand or product. This research exclusively investigates whether emotional or rational advertising appeals dominate the D-A-CH region, with the focus on the B2B food and beverage industry and offers an overview of previous literature on the topic of emotions

in business-to-business advertisement and organizational decision making.The purpose of this paper is to provide a better overview on the topic of general advertising appeals, but also to recognize the importance of emotions in the organizational context, especially in advertising. This thesis addre

sses crucial subjects for both advertising scholars and practitioners, so that future advertising practitioners can implement and benefit from the potential effectiveness of using emotional elements in their advertising strategy. Specifically, this thesis provides an extensive literature review with

a special focus on the topic of emotions in the business-to-business context. Questions like “What effect do emotions have on the organizational decision-making process?” and “How do emotional and rational advertising appeals differ?” are answered in the literature review of this paper. Finally, th

e qualitative research specifically examines the D-A-CH region in terms of the advertising appeals used in organizational food and beverage e-magazines.The outcome shows that regardless of the past researchers’ call to action not much has happened since the past 20 years. In the year 2020/2021, only

18 percent of emotional appeals are used for food and beverage advertisements in the D-A-CH region. However, differences in the use of emotional appeals could be determined among the three countries. Thus, among Germany, Austria and Switzerland, Austria leads the way in the most frequently usage of

emotional appeals with 28 percent. The most frequently used rational appeal in the advertisements was the taste/flavor appeal. Among the emotional advertising appeals, the community appeal has been used the most frequently. Furthermore, the thesis has contributed to the realization that cultural fa

ctors as well as the good category influences the decision of using either a rational or an emotional appeal. Thus, the study resulted that almost 1/3 of all alcoholic beverage advertisements in the D-A-CH region are primarily using emotional appeals to advertise their product.